• Linkedin,  LinkedIn Marketing,  Social Media Marketing

    How to Become a Thought Leader on LinkedIn

    Being a thought leader is a good thing! They make more money, get more business, have bigger mailing lists, and in general have more influence. In today’s Internet governed business world, I’d almost venture to say that you can’t reach your potential without becoming a thought leader. So, if that’s true, and I think it is, how does one do this? Well, the good news is that you can do this right on LinkedIn. And, guess what else? There is no bad news! Here are a few things you need to get into place and consistently do in order to establish yourself as a thought leader. 1. Be yourself! Thought…

  • Linkedin,  LinkedIn Marketing,  Social Media Marketing

    What To Do With Your LinkedIn Profile If You’re Starting a Business?

    I get this question all the time, and it basically goes something like this. “I’m working, but I’ve also started a business. How do I use LinkedIn for my new business without tipping off my current boss?” I really, really wish I had an answer to that, but I don’t! At least I don’t have the answer I think everyone wants to hear, that you can do this neatly and efficiently in the same profile, or that you should actually start a new profile and run two accounts at the same time. Neither of these will work. Let me explain why. Having a profile serve a dual purpose just isn’t…

  • Linkedin,  LinkedIn Marketing,  Social Media Marketing

    How to Become a Thought Leader on LinkedIn

    Being a thought leader is a good thing! They make more money, get more business, have bigger mailing lists, and in general have more influence. In today’s Internet governed business world, I’d almost venture to say that you can’t reach your potential without becoming a thought leader. So, if that’s true, and I think it is, how does one do this? Well, the good news is that you can do this right on LinkedIn. And, guess what else? There is no bad news! Here are a few things you need to get into place and consistently do in order to establish yourself as a thought leader. 1. Be yourself! Thought…

  • Linkedin,  LinkedIn Marketing,  Social Media Marketing

    What To Do With Your LinkedIn Profile If You’re Starting a Business?

    I get this question all the time, and it basically goes something like this. “I’m working, but I’ve also started a business. How do I use LinkedIn for my new business without tipping off my current boss?” I really, really wish I had an answer to that, but I don’t! At least I don’t have the answer I think everyone wants to hear, that you can do this neatly and efficiently in the same profile, or that you should actually start a new profile and run two accounts at the same time. Neither of these will work. Let me explain why. Having a profile serve a dual purpose just isn’t…