The most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you are, and from there they can decide if they want to connect with you, answer your messages, and potentially do business with you. If you screw up your profile, you’re dead in the water before you even have a chance to get going. So, with that in mind, let’s talk about what people are actually looking at when they land on your profile so you can make that look as positive as possible and maximize your results from LinkedIn. Number one is your picture. It’s trite, but a picture really does…
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The Importance of LinkedIn Recommendations and How to Get More of Them
Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! Let’s talk about how you can get more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests. In general, you need to first give what you want to get. My Dad used to tell me that if you want friends, you have to first be a…
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Three Important Things Everyone Notices First On Your LinkedIn Profile
The most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you are, and from there they can decide if they want to connect with you, answer your messages, and potentially do business with you. If you screw up your profile, you’re dead in the water before you even have a chance to get going. So, with that in mind, let’s talk about what people are actually looking at when they land on your profile so you can make that look as positive as possible and maximize your results from LinkedIn. Number one is your picture. It’s trite, but a picture really does…
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The Importance of LinkedIn Recommendations and How to Get More of Them
Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! Let’s talk about how you can get more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests. In general, you need to first give what you want to get. My Dad used to tell me that if you want friends, you have to first be a…
