If you’re 50 or older, I’m sorry. You’re now past the point of even having a quarter-life crisis, or statistically even a mid-life crisis. A quarter-life crisis is something that happens around age 25 or so. And, if you think about it, that all makes sense. When you’re in your early to mid-twenties, you’ve probably graduated from college and have some sort of a career. And, you’ve probably settled down, at least a wee bit, on the dating scene. Maybe you’re married. Maybe you’ve at least got a steady “main squeeze”. One thing you probably have a lot of is debt, both college debt and credit card debt. Career, relationships,…
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How to Market to Millennials on LinkedIn
So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And, if you were to think such a thing…you’d be somewhat right and somewhat wrong. Okay, you’re mainly right. But probably not in the percentages you think. Here’s a startling fact put out by Hootsuite. One quarter of LinkedIn users are ages 18 to 29. Under thirty! One quarter. One in four users are essentially millennials!…
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LinkedIn’s Answer to Your Quarter-Life Crisis
If you’re 50 or older, I’m sorry. You’re now past the point of even having a quarter-life crisis, or statistically even a mid-life crisis. A quarter-life crisis is something that happens around age 25 or so. And, if you think about it, that all makes sense. When you’re in your early to mid-twenties, you’ve probably graduated from college and have some sort of a career. And, you’ve probably settled down, at least a wee bit, on the dating scene. Maybe you’re married. Maybe you’ve at least got a steady “main squeeze”. One thing you probably have a lot of is debt, both college debt and credit card debt. Career, relationships,…
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How to Market to Millennials on LinkedIn
So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And, if you were to think such a thing…you’d be somewhat right and somewhat wrong. Okay, you’re mainly right. But probably not in the percentages you think. Here’s a startling fact put out by Hootsuite. One quarter of LinkedIn users are ages 18 to 29. Under thirty! One quarter. One in four users are essentially millennials!…