Most service businesses depend on slowly built up word of mouth for client acquisition. Of course, referral clients are the best. They come pre-sold on your services. But, that’s a slow way to grow or maintain your business. Not only that, it’s impossible to actually get a business off the ground through referrals. There’s no one to refer anything to you because you haven’t had any customers. A lot of service businesses that I talk to don’t have a marketing plan in place other than word of mouth. And, as I just stated, that’s problematic. I’d like to make a suggestion to you, if that’s you. Try LinkedIn! Most folks…

LinkedIn is the top business networking platform bar none! As of the writing of this article, there are over half a billion LinkedIn users. Unlike some other social media platforms, Twitter for instance, virtually all of these over five hundred million accounts on LinkedIn are real. They’re not fake accounts or bots, for instance. If you want more business for yourself or your company, LinkedIn is THE place to be! All you need now is to understand how to use it properly, and then you can, as they say, write your own check. So, in the rest of this article, let’s talk about how to go about using LinkedIn the…