Your LinkedIn profile is your “silent salesperson”, and the profile summary is actually more like a personal sales letter than anything else. I’ve been helping businesses and professionals use LinkedIn successfully for quite some time now, and often when I look at a new client’s profile, I see some of the same elementary mistakes. I’d like to alert you to these so you can fix them and watch your connections, referrals, and sales that you make from LinkedIn soar! Mistake #1: Unprofessional looking photo! Wow! This one’s on probably half the profiles I look at. Would you go to a job interview looking like you’re chilling on the beach with…
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Everything Starts with Your LinkedIn Headline
Besides your picture, your headline is the first thing people actually see when they run across you on LinkedIn. It’s the first thing they’ll read on your profile, and even if they’re searching and find you, they’ll see your headline below your picture in the search and suggested connection results. Your headline is what entices the reader to read more. If you have a boring headline, you’ve really shot yourself in the foot. If, however, your headline emotionally connects with your target audience, well, you’ve already won half the battle. Here’s some things not to do, and some things to do with your LinkedIn headline. First off, never use your…
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Five Ways to Make Your LinkedIn Profile Snap, Crackle, and Pop!
Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your market! In this article, I’d like to turn you on to a few things you can do to your profile to stand out from the crowd and make people take notice of you! Ready? Headline Let’s start with your headline. DO NOT just put your job title or your main skill. “IT Professional.” “Freelance Writer.”…
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Three Qualities of the Best LinkedIn Profiles
One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile, and in this article, I want to share with you a few things for you to strive for! Attractive! You want your profile to be attractive! What do I mean by that? Well, you want a good head shot. Doesn’t have to be professional, but it does have to show you in a business setting, at least in business clothes. Also, you want your profile…
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Why You Must Keep Your LinkedIn Profile Current
Someone once asked me if it was okay to update their profile. In their case, they were talking about their profile summary. I thought it was an odd question. After all, wouldn’t you want to update your CV or your resume? Upon further investigation, I realized they were asking a valid question. Basically, they were wondering if their older connections would react negatively to an updated profile. Here’s a short summary of what I told them. “It all depends! But what choice do you have? If your profile needs updating, then that really means that you’ve either moved on, or you’ve changed focus in your professional life. You’ve done something…
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More Cool LinkedIn Hacks You Must Be Doing!
LinkedIn just gets better and better and better! I’ll be honest. When Microsoft bought LinkedIn, I felt a little, how shall we say it…trepidation about what they might do to the platform. Honestly, I’ve not liked all of Microsoft’s changes. Especially the part about moving so many of the free features into the paid only part. I do like free, but I also understand business. So, I get it that I should be paying for these capabilities. There are, however, quite a few things you can now do with LinkedIn that I completely adore. And, I’ll like to go over a few of those with you today. Hopefully, you’ll get…
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Your Three-Step LinkedIn Hack
If you need a way to sell virtually anything, LinkedIn is the place to be! Doesn’t matter if you’re selling coaching, books, gold, or airplanes, with LinkedIn’s half a billion users, you’re going to find more leads and more prospects than you can get to in a life time. Well, I should qualify that last statement. If you know how, you can do this. If you don’t know how, then quite frankly, LinkedIn will remain a mystery to you and honestly, just a big waste of time. So, with that all in mind, let me show you my three-step hack that I use to find more business right on LinkedIn…
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Everything Starts with Your LinkedIn Headline
Besides your picture, your headline is the first thing people actually see when they run across you on LinkedIn. It’s the first thing they’ll read on your profile, and even if they’re searching and find you, they’ll see your headline below your picture in the search and suggested connection results. Your headline is what entices the reader to read more. If you have a boring headline, you’ve really shot yourself in the foot. If, however, your headline emotionally connects with your target audience, well, you’ve already won half the battle. Here’s some things not to do, and some things to do with your LinkedIn headline. First off, never use your…
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Five Ways to Make Your LinkedIn Profile Snap, Crackle, and Pop!
Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your market! In this article, I’d like to turn you on to a few things you can do to your profile to stand out from the crowd and make people take notice of you! Ready? Headline Let’s start with your headline. DO NOT just put your job title or your main skill. “IT Professional.” “Freelance Writer.”…
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Three Qualities of the Best LinkedIn Profiles
One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile, and in this article, I want to share with you a few things for you to strive for! Attractive! You want your profile to be attractive! What do I mean by that? Well, you want a good head shot. Doesn’t have to be professional, but it does have to show you in a business setting, at least in business clothes. Also, you want your profile…
