• Linkedin,  LinkedIn Marketing,  Social Media Marketing

    Why You Must Keep Your LinkedIn Profile Current

    Someone once asked me if it was okay to update their profile. In their case, they were talking about their profile summary. I thought it was an odd question. After all, wouldn’t you want to update your CV or your resume? Upon further investigation, I realized they were asking a valid question. Basically, they were wondering if their older connections would react negatively to an updated profile. Here’s a short summary of what I told them. “It all depends! But what choice do you have? If your profile needs updating, then that really means that you’ve either moved on, or you’ve changed focus in your professional life. You’ve done something…

  • Linkedin,  LinkedIn Marketing,  Social Media Marketing

    Why You Must Keep Your LinkedIn Profile Current

    Someone once asked me if it was okay to update their profile. In their case, they were talking about their profile summary. I thought it was an odd question. After all, wouldn’t you want to update your CV or your resume? Upon further investigation, I realized they were asking a valid question. Basically, they were wondering if their older connections would react negatively to an updated profile. Here’s a short summary of what I told them. “It all depends! But what choice do you have? If your profile needs updating, then that really means that you’ve either moved on, or you’ve changed focus in your professional life. You’ve done something…