I’ve spent a lot of time on LinkedIn, both helping others master the platform and building out my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on LinkedIn doesn’t have to be difficult. It’s really just a matter of common sense, and a slight bit of old fashioned sales skill. In this article I want to give you a few good ideas that will make your presence on LinkedIn shine! Don’t Use the Generic Connect Request! When you send someone a connect request on LinkedIn, you’re offered the opportunity to…

LinkedIn connects virtually every serious business person on the planet. There are slightly over seven billion people on planet Earth right now. Over half a billion of them are on LinkedIn. Given the fact that LinkedIn rigorously polices their accounts looking for duplicates and bots, you can bet that virtually all of those half a billion people are real! Think about it. One out of fourteen people on this entire planet are on LinkedIn! Not only does this give you an amazing reach as a job seeker, recruiter, freelancer, sales person, or corporate executive, but it also poses a little problem for you. If all your peers, colleagues, and competitors…