LinkedIn marketing done right goes something like this. Get an account, create a killer profile, and get a lot of connections. Reach out to those connections and tell them about your product or service. Next, turn yourself into a though leader by creating tons of meaningful content. This process works, but it won’t happen in just a day. It’s going to take a few months. A year, maybe. But think of what you’ll have when you’ve accomplished the “thought leader” part. You’ll have positioned yourself as a big dog in your market area. This is positioning and branding that will serve you well for the rest of your career. Here’s…
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Why No One’s Viewing Your LinkedIn Profile and What to Do About It!
One of the most important metrics to keep up with on your LinkedIn profile is the number of views you’ve gotten recently. Even with a free account, LinkedIn gives you an indication of whether or not your views are growing as compared with the last reporting time. Although you can’t always make sure your views are growing, you can generally influence them to grow, which is a very important thing to do. If you’re not getting many profile views, there are a few things you can do about it. First off, I’d tweak your headline and possibly your profile summary. You headline and your photo appear when someone’s searching for…
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How to Turn Your LinkedIn Profile into a Lead Gen Machine!
I’m amazed at how many entrepreneurs, salespeople, freelancers, and business people fail to utilize the amazing power of LinkedIn for sales and lead generation. I know what happened, though. At some point in the past, everyone got it into their heads that LinkedIn is a place to find a job, or a virtual Rolodex. Sure, it’s both of those, but it’s actually so much more! LinkedIn is the world’s top business networking platform with over half a billion users. You can connect with virtually any business person, or really anyone who’s a professional of any sort, on the planet through LinkedIn. To actually start leveraging the power of LinkedIn, let’s…
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The Easiest Way to Find New Business on LinkedIn
Want a quick hack that will secure you tons of new business this year, if you apply it consistently? LinkedIn had removed this feature, then, probably due to all the hue and cry, they added it back in. It’s the “Who’s Viewed Your Profile” feature, and it’s my go-to method of getting new business for my consulting business. Think about it for a moment. Who would potentially be more interested in you and what you do than someone who searched for you on LinkedIn and took a look at your profile? That right there is a ready-made source of potential prospects! I’m not going to tell you how to get…
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Ideas of Live By for Businesses of All Sizes
As the world of social media makes our lives much more transparent and much more public, it’s very important for businesses to change their approach to finding, selling, and servicing their customers and clients. Gone are the days when you couldn’t sell somebody something, charge them an arm and a leg, and then offer shoddy service on the back end. You’ll hear about it, not just sooner or later, but in real time on Twitter! Reputations can be smashed in a matter of a few days online. This may or may not be a good thing, but it’s a reality for today’s business world. I sell to a lot of…
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LinkedIn Isn’t Just For Getting a New Job!
Before I got on LinkedIn and started using it for business, I thought it was just for finding a new job. At best, I thought of it as sort of a virtual Rolodex. I had no clue that it is the best platform around for networking and getting new clients! That was a long time ago. Now, most of my new clients come from LinkedIn! And, the best part of it is this—I don’t have to spend hours every day beating the pavement looking for business. A few minutes each day on LinkedIn does wonders for the bottom line, if you know what you’re doing. How would you like to…
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Six Ways to Grow Your Brand on LinkedIn
Unlike other social media platforms, LinkedIn is just for business—nothing else! So, it would make sense that LinkedIn should be your “go to” platform for personal and business branding. In this article, I’d like to show you a few things you can do to harness LinkedIn’s amazing power to brand either yourself or your business, or even a client’s business! LinkedIn Pulse LinkedIn has a blogging feature called Pulse. If you’re not using Pulse, you’re missing out big time! Creating and posting blog posts on LinkedIn will not only get you a lot of eyeballs on your profile, but it will help people really learn who you are, what you…
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How to Turn Your Connections into a Tribe on LinkedIn
According to Google’s online dictionary, a tribe is “a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.” Seth Godin popularized the idea of tribes in his book, aptly named Tribes. The idea being that people tend to find each other through the Internet, and also that businesses and thought leaders can take advantage of this phenomenon to sell more of their products and services. So, having said all of that, wouldn’t it be great if you…yes you…could build a tribe for yourself? Fortunately for you, LinkedIn is a…
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Three Ways To Boost Your Or Your Company’s LinkedIn Profile
Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself (or a job, if that’s what you want). There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check those out! Tip #1: Understand Your Audience Advertisers, copywriters, and salespeople of all types understand the necessity of really understanding who their target audience is. You need to too! You must understand what your target audience wants, why they’re there reading your profile, what their hot buttons are. Just like a professional sales letter writer,…
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Three Ways To Boost Your Or Your Company’s LinkedIn Profile
Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself (or a job, if that’s what you want). There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check those out! Tip #1: Understand Your Audience Advertisers, copywriters, and salespeople of all types understand the necessity of really understanding who their target audience is. You need to too! You must understand what your target audience wants, why they’re there reading your profile, what their hot buttons are. Just like a professional sales letter writer,…
