According to Paul Sowada, Marketing Development Manager of Binocular, social selling is “taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations.” Basically, social selling puts the relationship first, and the sales pitch, or sales presentation second. Instead of selling first, then building a relationship, you build a solid relationship first, then the product or service sales falls naturally out of that. LinkedIn feels that social selling works! LinkedIn is after all a social media platform, one that’s geared specifically towards business. So, you’d think they actually have the “inside skinny” on this. And they do! According to their…