Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! Let’s talk about how you can get more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests. In general, you need to first give what you want to get. My Dad used to tell me that if you want friends, you have to first be a…
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Is LinkedIn Facing Competition from Facebook?
On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn, as you do on Facebook, and you don’t post information about job openings or even about information about your profession hoping to secure a job on Facebook. At least up until recently you didn’t. Recently, Facebook has decided to encroach on LinkedIn’s territory by allowing businesses to post job openings and for job seekers to apply for jobs right from Facebook. At firsts, this capability was rolled out only in the US and…
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Is LinkedIn Facing Competition from Facebook?
On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn, as you do on Facebook, and you don’t post information about job openings or even about information about your profession hoping to secure a job on Facebook. At least up until recently you didn’t. Recently, Facebook has decided to encroach on LinkedIn’s territory by allowing businesses to post job openings and for job seekers to apply for jobs right from Facebook. At firsts, this capability was rolled out only in the US and…
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The Importance of LinkedIn Recommendations and How to Get More of Them
Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! Let’s talk about how you can get more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests. In general, you need to first give what you want to get. My Dad used to tell me that if you want friends, you have to first be a…
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Is LinkedIn Facing Competition from Facebook?
On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn, as you do on Facebook, and you don’t post information about job openings or even about information about your profession hoping to secure a job on Facebook. At least up until recently you didn’t. Recently, Facebook has decided to encroach on LinkedIn’s territory by allowing businesses to post job openings and for job seekers to apply for jobs right from Facebook. At firsts, this capability was rolled out only in the US and…
