Recommendations are critical on LinkedIn. Other than your headline, photo, and profile summary, recommendations are probably the next most important thing. Look at them like testimonials (real ones) for a service, business, or product. It’s called social proof in the online marketing world, it getting that social proof is often the key to success or failure. So, with all of that said, what makes the difference between a good, and a not so great recommendation? The “ho hum” recommendation is generic. It lacks details as to what the person being recommended did or provided in a certain situation that made the difference. The reader is left with thinking, “So what?”…